Getting Started

Traditionally, Plum Storefront is built to cater as a rewarding platform for employees. But to help improve the rewarding user journey for consumer promotion and market research companies, Link-based redemption is introduced.

What are xoxo-links?

Xoxo-links allows the admin to send multiple brand vouchers of the selected denomination in the form of a link.

  • Initiation:

Receive a link or QR code.

  • Selection:

All brands listed on the same page without the friction of categories or checkout process. Single-click to receive the vouchers.

  • Delivery:

Voucher showed on-screen itself, with an option for email/SMS Delivery.


  • Customer journey experience inside their own app/website ecosystem.

  • Seamless journey without involving any third party.

  • Simple UI.

  • Personal Information of User is optional: voucher details remain persistent on Link to refer back

  • On-redemption model: Unclaimed rewards are between 10%(Employee Incentives) to 90% (FMCG promotions). Pay for the rewards on-redemption with a small upfront fee.

  • Reduce the hassle of contacting multiple vendors for rewards. Select from the innumerous options available. Additional rewards can be procured on request by our Global partners.

  • Rewarding through multiple channels without knowing end user details. • Email • SMS • QR code( No details required)

Xoxo Links allows you to issue unique links with up to 10 brands that the user can redeem in a single click without having to go through a login or checkout process.