# Zoho CRM ## Zoho CRM + Xoxoday Zoho CRM is a customer relationship management (CRM) software that helps businesses of all sizes to manage their sales, marketing, and customer support processes in a centralized platform. With Xododay Plum Rewards App in Zoho CRM, rewarding has never been so easy. Include rewarding in your sales Funnel and manage relationships with customers by rewarding them for choosing you. #### Why Integrate with Zoho CRM **Create campaigns** Take complete control of your reward delivery process, create and personalize your reward campaign with nuances like reward type (cash, gift card, voucher, etc.), reward mode (automated/ manual), communication templates, and more. **Send rewards to Prospects** Xoxoday Plum extends the capabilities of Zoho CRM by allowing multi-dimensional rewards to be performed from the workflow. You can generate meetings, sustain post-demo contact with the POC, and re-engage with lost prospects with tailored one-time rewards. **Assign workflows** While creating workflows in Zoho CRM, set up automatic triggers to send out rewards, incentives, and gift cards to your customers. Define campaign process goals such as lead conversion, webinar registrations, etc. to set the triggers. **Analyze rewards** Get a unified view of all reward-automation campaigns set up in Zoho CRM directly. Create and Navigate through various campaigns to check the active/inactive statuses and more --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://xoxoday.gitbook.io/plum/user-guide/integrations/zoho-crm.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.