# HubSpot + Plum ## **`How to integrate HubSpot with Plum?`** {% embed url="" %} {% hint style="info" %} [**Talk to our expert**](https://support.xoxoday.com/) **to know more on how you can improve survey response rates by integrating with**[ **Xoxoday Plum**](https://www.xoxoday.com/book-a-demo)**.** {% endhint %} ## `More about the integration` Integration between HubSpot Marketing hub and Xoxoday Plum helps you improve your campaign response rate by engaging prospects and customers with personalized rewards, incentives, gift cards, etc. The seamless integration between the two platforms allows you to analyze and track details like the number of campaigns running, the number of gift coupons sent, etc. from either platform, without having to juggle between the two. Some Reward programs/campaigns where Xoxoday Plum can be used: * Sales lead nurturing * Referral marketing programs * Influencer marketing campaigns * Surveys and contests (NPS Survey, Product surveys, etc.) * Webinars /trainings / other online sessions * Customer advocacy programs * HubSpot Contact Owner Recognition (Sales champion who closed a large deal, changed deal statuses faster than expected, etc. ) ...and many more. ### **​​** ### --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://xoxoday.gitbook.io/plum/user-guide/integrations/hubspot.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.